Being an America’s second-biggest fast-food chain after McDonald’s restaurant, KFC is specialized and well known for its fried chicken. Even if it is a restaurant or an agency or a consultancy firm, everyone is in a race to get succeeded and specialize in their field.
KFC as a startup was established on road-side. It grew up well on the basis of franchise concepts and till date, it is known to be the second greatest food chain from the food and service industry. From chicken fries to hamburgers everything is made available to the consumers looking to their need for day to day lifestyle.
The restaurant follows a policy of ‘Customer is Always Right’, on this basis only KFC works to fulfill the needs of consumers and strive to achieve it. They believe that it is only due to the consumers or customers who helps the restaurants to grow and expand rapidly and make name and fame in the market. If the customers do not get fulfilled, then it is their duty to help get the company feedback and respond to the service provided by them.
And if the customer thinks that the thing should be corrected, then it should be get corrected by the restaurant as soon as possible for achieving great success. KFC believes in following the method to ensure they deliver better service, better food quality and best hospitality to their customers. Whenever you give a visit to KFC food mall, they welcome you and do not just greet with a smile due to which the customer feels free here and thinks as if it is his home.
This makes it the best marketing strategy so as not to get a one-time visitor for the restaurant but to gain a permanent member for a lifetime. One of the best marketing strategies followed these days are online surveys.
For getting onto filling an online survey you need these steps to be followed:
- You are needed to give a visit to the official website for ‘feedKFCBack’.
- Now you are supposed to enter the invite code for the survey which is mentioned on your billing receipt.
- Put this code in its proper space.
- And now that you entered the code, you are good to go.
Even like others, KFC also runs offers for customers who successfully give feedbacks.
The offers might include free gift cards, coupon codes as well which will be drawn from the lucky draw and the lucky customers will avail the offers.
This gives the customer an amazing feeling and they think of doing it the same in the future.
Because of piracy, there are some terms and cons for taking the survey. Some peoples try to give the feedback again and again and use the glitches in the system.
Due to these type of malicious affairs in the market, KFC hires a group of professionals who looks into these matters and try to fix them for the restaurant to maintain their dignity in the food and service market.
Read More: Chipotlefeedback
Easiest way for the customers to bring up their suggestions in one place.